Collection: BUSINESS & ECONOMICS
Business & Economics is a field of applied economics that studies the financial, organizational, market-related, and environmental issues faced by corporations. Business economics assesses certain factors impacting corporations—business organization, management, expansion, and strategy—using economic theory and quantitative methods. Research topics in the field of business economics might include how and why corporations expand, the impact of entrepreneurs, interactions among corporations, and the role of governments in the regulation.
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International Management: Explorations Across Cultures
Vendor:Kogan PageRegular price €56,95 EURRegular priceSale price €56,95 EUR -
Fashion Brands: Branding Style from Armani to Zara
Vendor:Kogan PageRegular price €38,95 EURRegular priceSale price €38,95 EUR -
The Complete Personality Assessment: Psychometric Tests to Reveal Your True Potential
Vendor:Kogan PageRegular price €22,95 EURRegular priceSale price €22,95 EUR -
Brand Together: How Co-Creation Generates Innovation and Re-Energizes Brands
Vendor:Kogan PageRegular price €29,95 EURRegular priceSale price €29,95 EUR -
Spending Advertising Money in the Digital Age: How to Navigate the Media Flow
Vendor:Kogan PageRegular price €43,95 EURRegular priceSale price €43,95 EUR -
Branding Your Business
Vendor:Kogan PageRegular price €23,95 EURRegular priceSale price €23,95 EUR -
Develop Your Marketing Skills
Vendor:Kogan PageRegular price €15,95 EURRegular priceSale price €15,95 EUR -
Successful Interviewing and Recruitment
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A Quick Start Guide to Online Selling: Sell Your Product on Ebay Amazon and Other Online Market Places
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A Quick Start Guide to Podcasting: Create Your Own Audio and Visual Material for Ipods, Blackberries, Mobile Phones and Websites
Vendor:Kogan PageRegular price €15,95 EURRegular priceSale price €15,95 EUR -
How to Master Psychometric Tests: Expert Advice on Test Preparation with Practice Questions from Leading Test Providers
Vendor:Kogan PageRegular price €17,95 EURRegular priceSale price €17,95 EUR -
The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand
Vendor:Kogan PageRegular price €40,95 EURRegular priceSale price €40,95 EUR -
The Grocers: The Rise and Rise of Supermarket Chains
Vendor:Kogan PageRegular price €25,95 EURRegular priceSale price €25,95 EUR -
A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers
Vendor:Kogan PageRegular price €15,95 EURRegular priceSale price €15,95 EUR -
Win at Work: Navigate the Nasties, Get Things Done and Get Ahead
Vendor:Kogan PageRegular price €19,95 EURRegular priceSale price €19,95 EUR -
Communicate to Win: Learn the Secrets of Successful Communication and Presentation
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The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing
Vendor:Kogan PageRegular price €38,95 EURRegular priceSale price €38,95 EUR -
Executive Writing Skills for Managers: Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships
Vendor:Kogan PageRegular price €22,95 EURRegular priceSale price €22,95 EUR -
Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit
Vendor:Kogan PageRegular price €43,95 EURRegular priceSale price €43,95 EUR -
Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications
Vendor:Kogan PageRegular price €38,95 EURRegular priceSale price €38,95 EUR