Ad Law: The Essential Guide to Advertising Law and Regulation

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it.

Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement.

Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.

Author: Richard Lindsay
Publisher: Kogan Page
Published: 09/27/2016
Pages: 416
Binding Type: Paperback
Weight: 1.28lbs
Size: 9.21h x 6.14w x 0.85d
ISBN: 9780749472894

About the Author

Richard Lindsay is Legal Director for the Institute of Practitioners in Advertising (IPA), a professional body of practitioners in advertising and marketing communications based in the UK.