12 Immutable Laws of High-Impact Messaging

Stories define our reality as human beings. The stories you tell-- as an individual, a business, an organization--will shape yours.

LEARN TO MOVE MARKETS

Whether you have a product to sell, a fundraising goal to reach, a political agenda to push--any change you'd like to make--crafting the right message, and telling the right story, is how you effect the change you seek.

In this book, you'll find the laws that govern the creation of impactful messaging. A framework, consumable in a single sitting, to act as a guiding light for the messages you'll create. Craft high-impact messages and you can shape culture, drive sales, incite movements--mold the world around you.

Fail, and instead craft bland, apathetic messages, and you'll find yourself yet another voice, lost in the crowd. While there is no singular template for crafting a high-impact message, there are laws that govern what works. If you're ready to spark your movement, sit down, dig in.

LET'S GO. BUSINESS/MARKETING-GENERAL THE 12

Author: Brendan Dell
Publisher: Harper Perennial
Published: 07/24/2019
Pages: 70
Binding Type: Hardcover
Weight: 0.55lbs
Size: 8.50h x 5.50w x 0.31d
ISBN: 9780578210926

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