A Fashion Retailer's Guide to Thriving in Turbulent Times

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments.

Author: Ghalia Boustani, Daniela Leonini
Publisher: Routledge
Published: 12/01/2022
Pages: 94
Binding Type: Paperback
Weight: 0.39lbs
Size: 9.00h x 6.00w x 0.26d
ISBN: 9781032002255

About the Author

Ghalia Boustani is a researcher at Paris 1 Panthéon Sorbonne, France, and holds a doctorate from Ecole Supérieure des Affaires, Lebanon. Her main research interest is in ephemeral retailing; after completing her first study on pop-up stores in the Middle East, she has now focused her research on pop-up stores in Europe. Throughout her academic journey, Ghalia has also worked closely with professionals and entrepreneurs on several projects that added value to her research.

Daniela Leonini brings 30 years of experience in interior design and fashion to her work as a senior retail consultant, advising start-ups and conglomerates alike on issues such as retail stores, team recruitment and training, and merchandising. Before opening her own consultancy, Daniela had management roles at the Paris-based store Merci and Sézane, the first French online brand. Beyond her strategy and marketing work, she also designs home décor objects, fabrics, furniture and lamps.