Absolute Essentials of Strategic Marketing

Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.

Author: Tony Proctor
Publisher: Routledge
Published: 05/31/2023
Pages: 126
Binding Type: Paperback
Weight: 0.34lbs
Size: 8.50h x 5.50w x 0.27d
ISBN: 9780367524753

About the Author

Tony Proctor is Emeritus Professor in Marketing at the University of Chester, UK.

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