Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

Author: Norm Johnston
Publisher: Palgrave MacMillan
Published: 10/01/2015
Pages: 225
Binding Type: Hardcover
Weight: 0.80lbs
Size: 9.80h x 6.10w x 0.80d
ISBN: 9781137462923

Review Citation(s):
Choice 05/01/2016

About the Author
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