Adversperience The Convergence of Advertising & Experiential Marketing

Adversperience a word of my own creation speaks to the convergence of advertising and experiential marketing. It is my take on how brands can relevantly touch consumer senses, engage target audiences, get noticed and win in the era of distraction, mass proliferation and global connection. With this book, I am taking a leadership stance, raising the flag, naming and starting the revolution in the fast-paced, ever-changing world of building brands. Leveraging whimsy from the Wizard of Oz, Adversperience provides a framework a modern day yellow brick road that leads brands to the Emerald City of brand riches

Author: Nicole Gallucci
Publisher: Nicole Gallucci
Published: 05/30/2014
Pages: 180
Binding Type: Paperback
Weight: 0.47lbs
Size: 8.50h x 5.50w x 0.47d
ISBN: 9780992147907

About the Author
Nicole Gallucci is President, CEO and a Founder of BOOM! Marketing The Most Extraordinary Experiential & Engagement Agency and the World's First Adversperiential Agency. Nicole's passion for her work, her team and her family emanate from every sense of her being. Knowing her is in itself an experience.

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