American Automotive Design Trends / The Personal Luxury Car: Selling a Lifestyle

Paperback: As the car market proliferated with many styles, makes and functions, one particular trend elevated the automobile above the mere transportation-only, family-hauling and / or workhorse appliance. It was the "Personal Luxury Car." Affordable cars could be crafted and massaged into status symbols for the masses while luxury cars could be similarly crafted into a rarer form of distinction. This new found prominence supposedly mitigated the chores of daily driving and errand running through environmental isolation; all the while projecting the owner's individuality and ego to the world. From the author of "Those 80s Cars", this book contains 600+ photographs with marketing quotes that led several generations of selling a lifestyle.

Author: James Kaster
Publisher: James H. Kaster
Published: 01/09/2011
Pages: 94
Binding Type: Paperback
Weight: 0.53lbs
Size: 11.02h x 8.50w x 0.24d
ISBN: 9780982822098

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