Astute Competition: The Economics of Strategic Diversity

This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes.

Author: Peter Johnson
Publisher: Elsevier Science Ltd
Published: 12/08/2006
Pages: 242
Binding Type: Hardcover
Weight: 1.16lbs
Size: 9.43h x 6.72w x 0.90d
ISBN: 9780080453217