Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too

Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:

• How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
• Practical advice on everything -- from hiring employees to choosing suppliers
• Nuts-and-bolts information on values-led finance, retailing, and human resources

Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

Author: Jerry Greenfield, Ben Cohen
Publisher: Simon & Schuster
Published: 05/13/1998
Pages: 304
Binding Type: Paperback
Weight: 0.90lbs
Size: 8.90h x 6.00w x 1.00d
ISBN: 9780684838557

About the Author
Bennett Cohen is a businessman, activist and philanthropist. He is a co-founder of the ice cream company Ben & Jerry's