Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force

Author: Rob Fuggetta
Publisher: Wiley
Published: 07/31/2012
Pages: 304
Binding Type: Hardcover
Weight: 1.10lbs
Size: 9.15h x 6.39w x 1.00d
ISBN: 9781118336038

About the Author

ROB FUGGETTA is the founder and CEO of Zuberance, the leading brand advocacy company. A twenty-year veteran of Silicon Valley, Rob has played a leadership role in three start-ups, including Genuity, which went public in June 2000. Rob was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the map.