Brand, Label, and Product Intelligence: Second International Conference, Cobli 2021

Author: Joseph Kaswengi
Publisher: Springer
Published: 03/30/2023
Pages: 258
Binding Type: Paperback
Weight: 0.84lbs
Size: 9.21h x 6.14w x 0.57d
ISBN: 9783030958114

About the Author
Joseph Kaswengi is Associate Professor at University of Orléans and member of VALLOREM Lab (University of Orléans and University of Tours), France. He has published in several international journals and international and national conferences such as European Marketing Academy (EMAC), European Association for Education and Research in Commercial Distribution Conference (EAERCD), Colloquium on European Research in Retailing (CERR), International Conference of Marketing Trends, Advances in National Brand and Private Label Marketing (NB&PL).

Aurore Ingarao is Assistant Professor in Marketing at the University of Orleans (IUT GEA), and member of VALLOREM Lab (University of Orléans and University of Tours), France. Her research work focuses on themes such as price, distribution channels, management of brands and labels, smart-city and management of retailing in town centres.