Brand Shift: The Future of Brands and Marketing

In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect brands and marketing in the years ahead. Through a fascinating study of the history of brands and a detailed, cogent analysis of current trends, the authors unveil a compelling forecast of how brand marketers will need to meet the novel demands of branding in the 21st century. Business leaders who intend to successfully engage the future will find this book an invaluable resource. The Internet of Things is evolving a new kind of collective consciousness, one which demands that brand marketing embrace and leverage the ensuing inevitable social changes. Big Data and the future of human communications have profound implications for brands and marketing. Brands that embrace and reflect these transformations have the potential to assume ever more important roles in our society, engendering life style enhancements for consumers through trust and a commitment to serving the greater good

Author: David Houle, Owen Shapiro
Publisher: David Houle and Associates
Published: 08/04/2014
Pages: 154
Binding Type: Paperback
Weight: 0.47lbs
Size: 9.02h x 5.98w x 0.33d
ISBN: 9780990563501