Branded Content: The Fateful Merging of Media and Marketing

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

Author: Jonathan Hardy
Publisher: Routledge
Published: 08/27/2021
Pages: 282
Binding Type: Paperback
Weight: 0.91lbs
Size: 9.21h x 6.14w x 0.62d
ISBN: 9781138190429

About the Author

Jonathan Hardy is Professor of Communications and Media at the University of the Arts London. He writes and comments on media industries, media and advertising, communications regulation, and international media systems. His books include Critical Political Economy of the Media (2014), Cross-Media Promotion (2010), and Western Media Systems (2008). He is co-editor of The Advertising Handbook (2018) and is series editor of Routledge Critical Advertising Studies. He is a member of the editorial boards of Digital Journalism, Political Economy of Communication, Mediterranean Journal of Communication, and TripleC: Communication, Capitalism & Critique.