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Sage Publications, Inc

Building Strategy from the Middle: Reconceptualizing Strategy Process

Building Strategy from the Middle: Reconceptualizing Strategy Process

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This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. Part I reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.



Author: Steven W. Floyd, Bill Wooldridge
Publisher: Sage Publications, Inc
Published: 03/15/2000
Pages: 216
Binding Type: Paperback
Weight: 0.78lbs
Size: 8.92h x 5.98w x 0.52d
ISBN: 9780761906452
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