Business Poison: Diagnosing and treating the infectious poisons that determine your business success

The secrets of modern business success can be found within the bloodstream of an organisation. When innovation circulates deep within, market-changing products and services get launched, often to great admiration. When social responsibility courses through corporate veins, lives can change as hope is granted. All of this is wonderfully opportunistic and worth aspiring to, provided that the bloodstream isn't infected by business poison, rendering the organisation unable to function properly. Business poison is incorrect reasoning in argumentation, resulting in a dangerous misconception. Unfortunately the risk is so high that even the most successful companies are sometimes riddled with business poison that infects multiple parts of the organisation, yet often masquerades as standard business practice. Business poison is subtle, secretive and smart. Throughout decades in business, I've witnessed the wisest executives ingest and digest the worst possible poisons, without even realising the inherent damage they cause to their business. Sadly, I too have been fooled in the past by a range of mistaken beliefs that have had an extraordinarily negative impact on my own businesses. In this book the poisons and infections will be isolated from the bloodstream and paraded in broad daylight for all to see. From experience it is unlikely that any company is totally immune to this range, yet hopefully you may recognise the signs early enough to combat the damage. In this effort, a number of potential antidotes are on offer that can be used to neutralise the poisons and limit the risk of infections spreading. As business poison is so far-reaching and infection spreads so quickly, now is definitely the right time to read this book in order to keep those business ailments at bay.

Author: Jonathan MacDonald
Publisher: Createspace Independent Publishing Platform
Published: 12/09/2013
Pages: 86
Binding Type: Paperback
Weight: 0.30lbs
Size: 9.02h x 5.98w x 0.21d
ISBN: 9781493614080

About the Author
In this essential handbook for modern business, Jonathan MacDonald brings together some of his most powerful and timely insights from over two decades of experience observing and advising every type of company in the world. As a professional keynote speaker and trusted advisor to the most senior executives in the world, he enables people and organisations to modify their approach from one-off change management to the management of perpetual change, with a particular focus on the links between the future of technology, the shaping of society and the realities of business. This book outlines the critical distinctions between potential success and failure, challenging the thinking of every reader in the same way he is called upon to open up new perspectives and avenues of thought for some of the largest companies in the world, including Google, Apple, P&G, Unilever, Nestlé and Ikea. Jonathan is widely recognised as a significant contributor to the most cutting edge thought-leadership platforms, and this must-read manual makes his unique and highly beneficial thinking accessible to anyone seeking better results for their company or their life. To keep up to date with Jonathan's thoughts, commentary, books, talks and other content, sign-up at http: //www.jonathanmacdonald.com.

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