Business Strategy Tools: The Boston - BCG Matrix

The Boston Consulting Group (BCG) Matrix, often referred to as the BCG Matrix, The Boston Matrix, or Growth-Share Matrix, is a strategic management tool used to analyze and categorize a company's product portfolio based on two key variables: market growth rate and market share. It was developed by the Boston Consulting Group in the early 1970s and has since become a widely used framework for making strategic decisions about a company's product offerings.

Author: Claudia Lane
Publisher: Independently Published
Published: 07/26/2023
Pages: 156
Binding Type: Paperback
Weight: 0.48lbs
Size: 9.00h x 6.00w x 0.33d
ISBN: 9798853709690

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