Call of the Mall: The Geography of Shopping by the Author of Why We Buy

The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--now takes us to the mall, a place every American has experienced and has an opinion about.

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.

It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.

Author: Paco Underhill
Publisher: Simon & Schuster
Published: 01/03/2005
Pages: 240
Binding Type: Paperback
Weight: 0.49lbs
Size: 8.22h x 5.71w x 0.66d
ISBN: 9780743235921

Accelerated Reader:
Reading Level: 7.5
Point Value: 12
Interest Level: Upper Grade
Quiz #/Name: 80047 / Call of the Mall


Review Citation(s):
Ingram Advance 01/01/2005 pg. 47

About the Author
Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.