Collaborate or Die: How Being a Jerk Kills Ideas and Careers

In Collaborate or Die, Deutsch LA Executive Creative Director, Brett Craig, argues that natural talent aside, the success of your ideas - and your entire creative career - hinge on your ability to work well with others. The book is a fast-paced, illuminating look at how to be a great collaborator and how collaboration makes ideas better. It also examines the pitfalls, all creative people face, that prevent collaboration. While Craig cites stories from his career working for top national ad agencies, the book is for any creative person, in any creative field. It's also a warning for those who cannot - or will not - collaborate.

Author: Brett Craig
Publisher: Brett Craig
Published: 01/04/2016
Pages: 104
Binding Type: Paperback
Weight: 0.36lbs
Size: 9.02h x 5.98w x 0.25d
ISBN: 9780692417201

About the Author
Brett Craig was recently named to The Adweek 50, a list of the fifty top marketers in America. With nearly 20 years of experience at top national agencies such as TBWA/Chiat/Day, LA and Deutsch LA, his work has been recognized by every major international award show. The Cannes Lions International Festival of Creativity recently awarded him 7 Lions for his work that launched Taco Bell's new breakfast menu. He has also led advertising and communications for brands such as Sony PlayStation, Call of Duty, Tostitos and Pepsi. Brett is currently an Executive Creative Director at Deutsch LA and oversees Taco Bell, Dr Pepper and 7UP. He lives with his wife and two daughters in El Segundo, Ca. Reach out/follow him at collabordie.com

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