Communicating India's Soft Power: Buddha to Bollywood

In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

Author: D. Thussu
Publisher: Palgrave MacMillan
Published: 10/25/2013
Pages: 227
Binding Type: Hardcover
Weight: 0.90lbs
Size: 8.60h x 5.70w x 0.90d
ISBN: 9781137027887

Review Citation(s):
Choice 07/01/2014

About the Author
Daya K. Thussu is a professor of International Communication at the University of Westminster