Consumer Psychology in a Social Media World

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.

Author: Claudiu V. Dimofte
Publisher: Routledge
Published: 10/06/2015
Pages: 278
Binding Type: Paperback
Weight: 0.95lbs
Size: 8.90h x 6.00w x 0.70d
ISBN: 9780765646941

About the Author

Claudiu V. Dimofte is Associate Professor of Marketing at San Diego State University.

Curtis P. Haugtvedt is Associate Professor of Marketing at Ohio State University.

Richard F. Yalch is Professor of Marketing at the University of Washington.