Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an
appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.


Author: John A. Quelch
Publisher: Oxford University Press, USA
Published: 02/03/2016
Pages: 392
Binding Type: Paperback
Weight: 1.20lbs
Size: 9.10h x 6.00w x 0.80d
ISBN: 9780190235123

About the Author

John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy and Management at Harvard School of Public Health.

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