Contemporary International Business in the Asia-Pacific Region

The increasing dominance of the Asia-Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the Asia-Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts. Written by authors with industry experience and academic expertise, Contemporary International Business in the Asia-Pacific Region is an essential resource for students of business and management.

Author: Alain Verbeke, Robin E. Roberts, Deborah Delaney
Publisher: Cambridge University Press
Published: 04/02/2019
Pages: 526
Binding Type: Paperback
Weight: 2.40lbs
Size: 9.00h x 7.20w x 0.90d
ISBN: 9781108620680

About the Author
Verbeke, Alain: - Alain Verbeke is Professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He is also the Inaugural Alan M. Rugman Memorial Fellow at the Henley Business School, University of Reading, and a non-resident Senior Research Fellow with the Center for Emerging Market Studies at CEIBS, Shanghai. He serves as the Editor-in-Chief of the Journal of International Business Studies (JIBS), the official journal of the Academy of International Business. He was previously the Director of the M.B.A. program at Solvay Business School, Vrije Universiteit Brussel. He has also been a Visiting Professor at Dalhousie University, the University of Toronto and the Université Catholique de Louvain, as well as an Associate Fellow of Templeton College, University of Oxford. He has been an Academic Associate of the Centre for International Business and Management, Judge Business School, University of Cambridge.Roberts, Robin E.: - Robin E. Roberts is an Associate Professor in Agribusiness with the Griffith Asia Institute and an academic with the Griffith Business School. She received her Ph.D. in international business and trade from Griffith University. Roberts' expertise is in applied research in the management of global and national consumer brands and products. Her key interests are in mapping export opportunities, value chain research, labelling and packaging, and new product development in the Asia-Pacific region. Roberts has proven success in delivering increased business performance through market research, and her understanding and dedicated interest in the South-East Asian region makes her a valuable researcher in the field of international business. Roberts has more than twenty-five years of industry experience in international trade, commercial research and marketing management with national and international FMCG (fast-moving consumer goods) organisations. She has led and collaborated in research teams to successfully launch new products and increase exports for numerous public- and private-sector organisations. Roberts is currently involved in a range of international agribusiness research and development projects, and holds a visiting academic position with Shenyang University, China.Enderwick, Peter: - Peter Enderwick is Professor of International Business at Auckland University of Technology. Between 1988 and 2004 he was Professor of International Management at the University of Waikato, Hamilton. He has held visiting positions at the Helsinki School of Economics and Business, Finland, the University of South Australia, Thammasat Business School, Bangkok, and the Centre for International Business, University of Leeds. His research interests are emerging markets, global factory systems and transnational crime. He is an editor of International Business (2018).
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