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Kogan Page

Creativity in Public Relations

Creativity in Public Relations

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Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes.

Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

Author: Andy Green
Publisher: Kogan Page
Published: 01/28/2010
Pages: 272
Binding Type: Paperback
Weight: 1.10lbs
Size: 9.16h x 6.14w x 0.76d
ISBN: 9780749456504

Review Citation(s):
Reference and Research Bk News 02/01/2010 pg. 109

About the Author
Andy Green runs his own public relations and marketing consulting firm. He teaches courses on creativity for many leading organizations. He is also the author of Effective Personal Communication Skills for Public Relations.

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