Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior

A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.

Author: S. Finlay
Publisher: Palgrave MacMillan
Published: 06/26/2012
Pages: 297
Binding Type: Hardcover
Weight: 1.25lbs
Size: 8.60h x 5.60w x 1.00d
ISBN: 9780230347762

About the Author
STEVEN FINLAY has worked in the field of predictive analytics for over fifteen years. His research interests cover all areas of predictive analytics, forecasting and data mining. He is currentlya Predictive Analytics Specialist, working for the UK Government, and is a visiting research fellow within the Lancaster University Management School, UK.

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