Crisis, Issues and Reputation Management

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.

Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media.

Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business.

Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike.

Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.

Author: Andrew Griffin
Publisher: Kogan Page
Published: 04/29/2014
Pages: 280
Binding Type: Paperback
Weight: 0.88lbs
Size: 9.21h x 6.14w x 0.59d
ISBN: 9780749469924

About the Author

Andrew Griffin is a corporate reputation specialist and Managing Director of international reputation strategy and crisis management consulting firm, Regester Larkin. He advises leading global companies and brands, helping them factor reputation into their decision making, resolve controversial issues and respond to crises. He is also an adviser to senior executives on sudden incidents, longer-term reputation risks and corporate positioning on controversial issues.

Andrew is a regular commentator, speaker and author, and his previous book New Strategies for Reputation Management (Kogan Page) was published in 2008.

To learn more about Regester Larkin, visit http: //www.regesterlarkin.com.