Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future

Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.

Author: Andrea Fryrear
Publisher: Corsac Publishing
Published: 02/24/2017
Pages: 214
Binding Type: Paperback
Weight: 0.56lbs
Size: 8.50h x 5.51w x 0.45d
ISBN: 9780998721101

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