Demystifying Strategy: How to Become a Strategic Thinker

Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.

Author: Tony Grundy
Publisher: Kogan Page
Published: 10/30/2012
Pages: 336
Binding Type: Paperback
Weight: 1.10lbs
Size: 9.13h x 6.30w x 0.70d
ISBN: 9780749465681

About the Author

Dr. Tony Grundy is an international independent strategy consultant working with major corporations and organizations of all sizes. His clients include BP, Dyson Appliances, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers. He is also the author of Demystifying Strategic Thinking (Kogan Page).