Design Thinking for Strategic Innovation

Author: Idris Mootee
Publisher: Wiley
Published: 08/12/2013
Pages: 224
Binding Type: Hardcover
Weight: 1.49lbs
Size: 8.40h x 8.12w x 0.68d
ISBN: 9781118620120

About the Author

IDRIS MOOTEE is the CEO of Idea Couture, a global innovation rm with ofces in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business model design through the application of design thinking. He is also the author of 60-Minute Brand Strategist, also published by Wiley.