Effective Internal Communication

Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability.

In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.

This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.

The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.

Author: Lyn Smith, Pamela Mounter
Publisher: Kogan Page
Published: 07/29/2008
Pages: 288
Binding Type: Paperback
Weight: 0.95lbs
Size: 9.10h x 6.10w x 0.90d
ISBN: 9780749452650

Review Citation(s):
Reference and Research Bk News 11/01/2008 pg. 97

About the Author
Lyn Smith worked as a professional communicator for over 30 years, moving from film publicity to internal communications, then to copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations consulting. Pamela Mounter is a senior corporate communication consultant. She has written about internal communication for both academic and general publications and has been recognized by the International Association of Business Communicators for her work with BP in this area.