Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.

Author: Derek Moscato
Publisher: Rowman & Littlefield Publishers
Published: 12/15/2023
Pages: 256
Binding Type: Paperback
Weight: 0.70lbs
Size: 9.00h x 6.00w x 0.49d
ISBN: 9781538152294

Review Citation(s):
Choice 06/01/2024

About the Author

Derek Moscato is associate professor in journalism and public relations at Western Washington University. He is a research fellow with the Border Policy Research Institute and the Page Center for Integrity in Public Communication. Moscato's research exists at the confluence of global media, ecology, and persuasion. He teaches classes in journalism, writing, public relations, and public diplomacy. These include environmental public relations, public diplomacy and nation branding, feature writing, Arctic media and diplomacy, and the Salish Sea Community Seminar.