Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

Five Pennies is ""THE FIELD MANUAL"" for Building and Growing a Franchise Brand With the Right Mindset and Tools This Book Contains over 120 Tools to Build, Grow and Manage a National Franchise Brand Featuring Examples of 20 ""Best of Class"" Franchise Brands to learn from - and 10 ""Mega-Wreck"" stories to avoid Learn About: - Creating and Growing Sustainable Unit Profitability - Managing Franchise System Relations - Staying Ahead of Your Growth Rate - Enhancing System Profits With Continued Education - Turning Your System Into a ""Best Practices"" Machine - How to Recruit Franchise Buyer 2.0 and Maximizing Their Results - Structuring Layered Franchise Support and Marketing - Developing Macro-Level Programs for System Growth - Utilizing Technology to Grow and Manage a Brand - Resource Management for a Growing System

Author: Cfe Lonnie Helgerson
Publisher: Helgerson Franchise Group
Published: 05/17/2012
Pages: 192
Binding Type: Hardcover
Weight: 0.97lbs
Size: 9.00h x 6.00w x 0.56d
ISBN: 9780985181000

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