Focus Groups for the Social Science Researcher

What is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher provides a step-by-step guide to undertaking focus groups, whether as a stand-alone method or alongside other qualitative or quantitative methods. It recognizes the challenges that focus groups encounter and provides tips to address them. The book highlights three unique, inter-related characteristics of focus groups. First, they are inherently social in form. Second, the data emerge organically through conversation; they are emic in nature. Finally, focus groups generate data at three levels of analysis: the individual, group, and interactive level. The book builds from these three characteristics to explain when focus groups can usefully be employed in different research designs. This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection.

Author: Jennifer Cyr
Publisher: Cambridge University Press
Published: 03/28/2019
Pages: 144
Binding Type: Paperback
Weight: 0.50lbs
Size: 8.90h x 6.00w x 0.40d
ISBN: 9781316638798

About the Author
Cyr, Jennifer: - Jennifer Cyr is Associate Professor of Political Science and Latin American Studies at the University of Arizona. She published The Fates of Political Parties: Institutional Crisis, Continuity, and Change in Latin America (Cambridge, 2017), and has published in several journals, including Comparative Political Studies, Comparative Politics, PS: Political Science and Politics, Studies in Comparative International Development, and Sociological Methods and Research. She is co-founder of the Southwest Workshop on Mixed Methods Research and co-editor of Qualitative and Multi-Method Research.