Fundamentals of International Business-3rd ed

Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions.

Author: Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
Publisher: Wessex, Inc.
Published: 08/29/2014
Pages: 428
Binding Type: Hardcover
Weight: 2.40lbs
Size: 10.00h x 8.00w x 0.94d
ISBN: 9780990740537