Furniture Marketing: Product, Price, and Promotional Policies of Manufacturers

The author presents a comprehensive picture of the furniture manufacturer's marketing policies and the framework of the industry out of which marketing policies evolve. He thoroughly investigates and critically analyzes the existing marketing policies of the industry and furnishes data on the industry's profitability.

Originally published in 1957.

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Author: Kenneth R. Davis
Publisher: University of North Carolina Press
Published: 10/01/2011
Pages: 240
Binding Type: Paperback
Weight: 0.70lbs
Size: 8.90h x 5.90w x 0.60d
ISBN: 9780807868614