Gift Giving: A Research Anthology

Gift Giving brings together 21 scholars from a variety of disciplines including consumer behavior, communications, and sociology who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.

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Author: Cele Otnes
Publisher: Popular Press
Published: 10/06/2003
Pages: 250
Binding Type: Hardcover
Weight: 1.23lbs
Size: 9.32h x 6.02w x 0.87d
ISBN: 9780879727055