Global Public Relations: Spanning Borders, Spanning Cultures

This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.

Author: Alan R. Freitag,Ashli Quesinberry Stokes
Publisher: Routledge
Published: 02/01/2009
Pages: 328
Binding Type: Hardcover
Weight: 1.75lbs
Size: 9.70h x 7.10w x 0.80d
ISBN: 9780415448147

About the Author

Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.

Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.