Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

Author: D. Sutton
Publisher: Palgrave MacMillan
Published: 10/13/2009
Pages: 210
Binding Type: Hardcover
Weight: 0.75lbs
Size: 8.30h x 5.60w x 0.70d
ISBN: 9780230611740

Review Citation(s):
Chronicle of Higher Education 11/13/2009 pg. 19
Choice 04/01/2010

About the Author
DENISE H. SUTTON has worked in higher education in New York City, USA, as a professor and administrator and at the Harlem Children's Zone as Director of Communications.