Growing Up Digital: The Rise of the Net Generation

This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a tsunami that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will lap their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.

Author: Don Tapscott
Publisher: McGraw-Hill
Published: 09/05/2000
Pages: 352
Binding Type: Paperback
Weight: 1.16lbs
Size: 9.10h x 6.01w x 0.86d
ISBN: 9780071347983

Review Citation(s):
Ingram Advance 06/01/1999 pg. 36

This title is not returnable