Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin
Published: 01/18/1993
Pages: 224
Binding Type: Paperback
Weight: 0.75lbs
Size: 8.90h x 5.90w x 0.50d
ISBN: 9780395608449

About the Author
Levinson, Jay Conrad: - Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.