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Kogan Page

How to Be a Successful Entrepreneur: Spot the Opportunity, Take a Risk and Build a Brilliant Business

How to Be a Successful Entrepreneur: Spot the Opportunity, Take a Risk and Build a Brilliant Business

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How to be a Successful Entrepreneur explains how to improve the odds and make your own luck. It will help you to steer clear of potentially catastrophic risks and errors while spotting and exploiting good opportunities. The author addresses crucial decisions such as:

How do I recognise a good opportunity?

When should I take a risk?

When should I cut my losses?

When is the best time to sell a thriving business?

How do I know what's best for me?

Full of fascinating real-life examples, referring to topics such as the failure of Barings bank and the success of Dyson, Dell computers and Patek Philippe, as well as business changing decisions made by companies such as Coca Cola, How to be a Successful Entrepreneur is an essential read for anyone who wants their business to be on a solid footing.

Author: Helga Drummond
Publisher: Kogan Page
Published: 07/01/2009
Pages: 176
Binding Type: Paperback
Weight: 0.72lbs
Size: 9.16h x 6.22w x 0.47d
ISBN: 9780749455149

Review Citation(s):
Reference and Research Bk News 08/01/2009 pg. 87

About the Author
Helga Drummond was formerly a professor of Decision Sciences at the University of Liverpool where she taught Decision Making for Entrepreneurs to MBA students.

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