How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

Author: Michael Morley
Publisher: New York University Press
Published: 05/01/2002
Pages: 228
Binding Type: Paperback
Weight: 0.93lbs
Size: 9.20h x 6.32w x 0.56d
ISBN: 9780814756799

About the Author
Morley, Michael: - Michael Morley is President of Edelman Public Relations, New York, and Deputy Chairman, Worldwide.