• How to Plan and Execute Strategy by Doyle, Jacqueline
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McGraw-Hill Companies

How to Plan and Execute Strategy

How to Plan and Execute Strategy

€14,95 EUR
€14,95 EUR
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Strengthen your competitive advantage with a flawless corporate strategy

How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:

  • Define your businesses
  • Know your market
  • Understand your opportunities and threats
  • Set feasible goals and objectives
  • Create the strategies to achieve your objectives
  • Identify and set priorities
  • Write your business plan
  • Get the right people
  • Communicate the strategy and obtain commitment
  • Integrate across functions
  • Execute with discipline
  • Monitor results, evaluate, and react

    Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.

    Author: Jacqueline Doyle, D. Robley Wood, Wallace Stettinius
    Publisher: McGraw-Hill Companies
    Published: 12/13/2013
    Pages: 128
    Binding Type: Paperback
    Weight: 0.30lbs
    Size: 8.00h x 5.00w x 0.28d
    ISBN: 9780071824545

    About the Author

    Wallace Stettinius, D. Robley Wood, Jr., Jacqueline L. Doyle, and John L. Colley, Jr. are graduate business professors with diversified management experience. They have authored and coauthored a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.


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