How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee
How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee
Author: Lawrence L. Steinmetz, William T. Brooks
Publisher: Wiley
Published: 10/01/2005
Pages: 272
Binding Type: Hardcover
Weight: 1.04lbs
Size: 9.18h x 6.32w x 1.00d
ISBN: 9780471744832
Review Citation(s):
Ingram Advance 10/01/2005 pg. 66
About the Author
LAWRENCE L. STEINMETZ, PHD, is President of High Yield Management, Inc., and the author of twelve books. An expert on high-priced selling, he has consulted with many Fortune 500 companies and trained more than 200,000 salespeople in public and private seminars and keynote addresses.
WILLIAM T. BROOKS is a leading authority on sales and sales management. A Certified Management Consultant, he has delivered thousands of presentations, training sessions, and keynote addresses. He is also the author of The New Science of Selling and Persuasion, also from Wiley.