Imperial Persuaders: Images of Africa and Asia in British Advertising

The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known
advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea
and tobacco.


Author: Anandi Ramamurthy
Publisher: Manchester University Press
Published: 08/21/2003
Pages: 234
Binding Type: Paperback
Weight: 0.84lbs
Size: 9.42h x 6.02w x 0.53d
ISBN: 9780719063794

About the Author

Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire