International Entrepreneurship: Starting, Developing, and Managing a Global Venture

Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in today's hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. The Third Edition provides increased attention to culture and reflects recent changes in our increasingly globalized world. Readers will also be exposed to new cases featuring international activities of entrepreneurs and ventures throughout the world.

Author: Robert D. Hisrich
Publisher: Sage Publications, Inc
Published: 07/31/2015
Pages: 440
Binding Type: Paperback
Weight: 1.40lbs
Size: 9.10h x 7.30w x 0.70d
ISBN: 9781483344393

About the Author
Dr. Robert D. Hisrich is the Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs at Kent State University and president of H&B Associates, a marketing and management consulting firm he founded.