International Markets for Enterprise Software Vendors: Europe, East Asia, Latin America, Rest of World

This is a business-oriented, non-technical book for managers of software and technology companies to gain an understanding of markets outside the U.S. and considerations for starting up sales in those countries. It divides the world into the following regions for analysis:

1. United States (U.S.)
2. Europe
3. East Asia
4. Latin America
5. Canada, Australia, New Zealand
6. The Rest of World: Russia, Turkey, Saudi Arabia, South Africa, Israel, United Arab Emirates (UAE).

It explores and ranks, compares and contrasts the 40 countries from the regions above on 4 Dimensions:

1. Wealth as measured by Gross Domestic Product (GDP) at purchasing power parity (PPP)
2. Acceptance of technology
3. Acceptance of English as a language of commerce
4. The technology sales and buying culture

Then it outlines considerations for enterprise software and technology vendors to expand their sales, channels and go-to-market capabilities outside the U.S.

Any reader who is just interested in learning more about the business and technology climates of more than 30 countries will find this book interesting and useful.

If you want help developing a customized plan for your international launch for software or other technology products or services, see http: //intl-rev-acceleration.com/. This site also has lots more international resources.

Author: Jay B. Greenwald
Publisher: Createspace Independent Publishing Platform
Published: 08/26/2011
Pages: 144
Binding Type: Paperback
Weight: 0.44lbs
Size: 9.02h x 5.98w x 0.31d
ISBN: 9781463534622

About the Author
Mr. Jay Greenwald is an acclaimed expert on distribution of enterprise software and other technologies spanning 65 countries around the world including Europe, Middle East, Africa, East Asia, Australia and Latin America. He was President of the Emerging Markets Division for Sterling Software, a $1+ billion public software vendor which was acquired by CA Technologies and AT&T for more than $8 billion. Mr. Greenwald earned his MBA at Harvard Business School and has traveled widely to all corners of the world. For the past 7 years, he has worked with software and technology vendors to help them understand international markets and expand their sales, channels and go-to-market capabilities outside the U.S. He has lived in London, Paris and Singapore for 6 years. He was born to American parents in the Alsace region of France. When not traveling internationally, he resides in beautiful Denver, CO, USA with his wife, who is the founder of The SolutionPR, his 3 daughters and 2 dogs.

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