Introduction to Rhetorical Communication

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.

This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

Author: James C. McCroskey
Publisher: Routledge
Published: 06/10/2005
Pages: 352
Binding Type: Paperback
Weight: 0.96lbs
Size: 8.41h x 5.93w x 0.62d
ISBN: 9780205453511

About the Author
James C. McCroskey, West Virginia University