Introduction to Travel and Tourism: An International Approach

The fundamentals of travel and the impacts of tourism throughout history and the world

Introduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future.

Author: Michael Coltman, Coltman, Michael M. Coltman
Publisher: John Wiley & Sons
Published: 03/01/1989
Pages: 384
Binding Type: Paperback
Weight: 1.79lbs
Size: 9.45h x 7.73w x 0.86d
ISBN: 9780471288626

About the Author

Michael M. Coltman is the author of Introduction to Travel and Tourism: An International Approach, published by Wiley.