Leysen Johnston Advertising: How We Ran A Boutique Agency 1972 - 1990: How We Ran A Boutique Agency 1972 - 1990

Whether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement, through its presentation and into billing (and a lot in between), LEYSEN/JOHNSTON Advertising presents samples of award winning ads, and shares behind the scenes anecdotes of how certain concepts were developed.

Author: Mark Leysen
Publisher: Traveling Shoes Press
Published: 06/20/2023
Pages: 72
Binding Type: Paperback
Weight: 0.42lbs
Size: 9.69h x 7.44w x 0.20d
ISBN: 9781088156612